Leading reasons for trying plant-based food and beverage products Australia 2024

Key motivators for trying plant-based food and beverage alternative products in Australia as of July 2024

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Release date

July 2024

Region

Australia

Survey time period

July 1, 2024 to July 5, 2024

Number of respondents

1,144*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*68 percent of all respondents surveyed had tried plant-based foods or beverages.

Survey question: What motivated you to consume plant-based food and beverages for the first time?

Multiple answers were possible.

Only the top 15 motivations for trying plant-based food and beverages are represented.

Respondent gender distribution:

- Female: 53 percent 

- Male: 47 percent

Respondent age distribution:

- 18-24 years: 10 percent

- 25-34 years: 20 percent

- 35-45 years: 21 percent

- 45 years and over: 49 percent

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