Brand segments with the most memorable advertisements in Portugal 2023

Published by Beatriz Luz, Sep 26, 2024

In 2023, super and hypermarkets' advertising was the most remembered by Portuguese consumers, at a share of over 32 percent. The adverts produced by telecommunication providers gathered the second position, with a share of almost 11 percent. Automobiles and other vehicles secured the third spot, with 9.1 percent.

Segments of brands with the most memorable advertisements in Portugal in 2023

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Release date

November 2023

Region

Portugal

Survey time period

January to October 2023

Age group

16-74 years old

Special properties

Households registered on the platform

Method of interview

Online panel

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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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For teams of up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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