Most popular luxury brands among millennials and Gen Z UK 2024

Published by
Tugba Sabanoglu,
Sep 26, 2024

Dior was the most popular luxury brand among British millennials, receiving a positive rating of 47 percent from this group. Similarly, the brand was also popular with Gen Z consumers at 50 percent. According to Statista's brand KPIs, the Italian luxury house Gucci was another leading brand, popular with 45 percent of millennials and 41 percent Gen Z consumers in the United Kingdom.

Most popular luxury brands among millennials and Gen Z in the United Kingdom (UK) in 2024

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Number of respondents

714 respondents

Supplementary notes

During the survey, the questions were phrased as follows:

Brand popularity: "When it comes to luxury fashion, which of the following brands do you like?"

Sample size for millennials was 411 and 303 for Gen Z.

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Overview

5

Brand rankings

7

Attitudes towards luxury sector

7

Social media interactions

4

Purchase channels

8

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Topics

Luxury goods, Gen Z, and millennialsGlobal personal luxury goods industryU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorLuxury goods in Europe
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