Importance of luxury/premium products for millennials U.S. 2024

Among one-third of millennials in the United States, smartphones, shoes and clothing were the most important luxury/premium product category. The survey was conducted in July 2024, among 60,507 consumers, among which 36 percent was millennials (born between 1980 and 1994).

Find this and more survey data on importance of luxury/premium products by category in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Importance of luxury/premium products by category among millennials consumers in the U.S. as of June 2024

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Number of respondents

60,507 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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