Linda McCartney brand profile UK 2024

How high is the brand awareness of Linda McCartney in the UK?
When it comes to meat substitutes users, brand awareness of Linda McCartney is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Linda McCartney in the UK?
In total, 40% of UK meat substitutes users say they like Linda McCartney.

What is the usage share of Linda McCartney in the UK?
All in all, 36% of meat substitutes users in the UK use Linda McCartney.

How loyal are the customers of Linda McCartney?
Around 31% of meat substitutes users in the UK say they are likely to use Linda McCartney again.

What's the buzz around Linda McCartney in the UK?
In July 2024, about 17% of UK meat substitutes users had heard about Linda McCartney in the media, on social media, or in advertising over the past four weeks.

Linda McCartney brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom as of July 2024

Characteristic	Share of respondents
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Number of respondents

7,481 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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