Leading characteristics of a creative brand experience for CMOs worldwide 2024

Published by
J. G. Navarro,
Sep 26, 2024

During a global survey among chief marketing officers (CMOs) published in July 2024, around two-thirds (or 66 percent) included technology that enhances the brand idea among the key characteristics of a creative brand experience. Intelligent personalization to surprise and delight ranked second, mentioned by 56 percent of respondents. According to the same study, nearly two-thirds of CMOs worldwide thought generative artificial intelligence (GenAI) will never replace human imagination.

Leading characteristics of a creative brand experience according to chief marketing officers (CMOs) worldwide as of July 2024

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Release date

July 2024

Region

Worldwide

Survey time period

as of July 31, 2024

Number of respondents

>950

Supplementary notes

The source does not specify the survey type or the survey period. The date provided is the release date.

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The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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