According to a survey on influencer marketing in India, Instagram was the leading platform among Indian users to consume influencer content in 2023, with an indexed preference of 169 percent. It was followed closely by YouTube. The study further revealed that other emerging platforms were used for specific purposes by consumers and to engage with audiences in new ways by content creators.
Preferred platforms for influencer content consumption in India in 2023
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EY. (April 2, 2024). Preferred platforms for influencer content consumption in India in 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1495502/india-preferred-platforms-for-influencer-content/
EY. "Preferred platforms for influencer content consumption in India in 2023." Chart. April 2, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1495502/india-preferred-platforms-for-influencer-content/
EY. (2024). Preferred platforms for influencer content consumption in India in 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1495502/india-preferred-platforms-for-influencer-content/
EY. "Preferred Platforms for Influencer Content Consumption in India in 2023." Statista, Statista Inc., 2 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1495502/india-preferred-platforms-for-influencer-content/
EY, Preferred platforms for influencer content consumption in India in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1495502/india-preferred-platforms-for-influencer-content/ (last visited November 13, 2024)
Preferred platforms for influencer content consumption in India in 2023 [Graph], EY, April 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1495502/india-preferred-platforms-for-influencer-content/
