During a survey among business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States published in April 2024, around 40 percent said they would like their employers to invest more in digital communication channels. Advertising and media followed, mentioned by 22 percent, while data and advanced analytics rounded up the top three, cited by 19 percent of the respondents.
Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EY. (April 16, 2024). Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. "Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024." Chart. April 16, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. (2024). Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. "Areas in Which Business-to-business-to-consumer (B2b2c) Chief Marketing Officers (Cmos) at Financial Services Companies Would like Their Firms to Invest More in The United States as of April 2024." Statista, Statista Inc., 16 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY, Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1493838/investment-priorities-b2b2c-companies-united-states/ (last visited November 13, 2024)
Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 [Graph], EY, April 16, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1493838/investment-priorities-b2b2c-companies-united-states/
