Luxury and beauty sector favorability among millennials in the U.S. 2020 to 2024

Published by
Tugba Sabanoglu,
Sep 25, 2024

Around a combined 42 percent of U.S. adults aged between 30 and 44 gave a positive favorability rating to the luxury and beauty sector in August 2024. On average, this age group's favorability of the sector ranged between 17 percent (very favorable) to 22 percent (somewhat favorable).

Favorability of the luxury fashion & beauty sector among millennials in the United States from 2020 to 2024

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Release date

August 2024

Region

North America, United States

Survey time period

2023 to 2024

Number of respondents

988 - 1,137

Special properties

Sample size refers to the total adults

Supplementary notes

Data shown represent the responses from the age group 30-44. 

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Topics

Luxury goods, Gen Z, and millennialsGlobal personal luxury goods industryU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorLuxury goods in Europe
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