Most popular social media channels used by B2B buyers in the APAC region 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in 2024 in the APAC region shows what are the most popular social media channels used by business-to-business buyers (B2B). YouTube appears as number one at 22 percent, followed by both Facebook and Instagram at 13 percent each. The least popular among buyers are Reddit, Pinterest and WeChat at around 1 percent each. 

Popular social media channels used by B2B buyers in the APAC region in 2024

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Release date

September 2024

Region

APAC

Survey time period

2024

Number of respondents

1,500 decision makers

Supplementary notes

Figures were rounded.

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