Television remained the dominant advertising medium in Serbia and Croatia in 2022, accounting for 50 percent and 42 percent of the total spending, respectively. However, the internet surpassed television as the second-largest advertising channel by spending in Central and Eastern Europe (CEE) in 2023.
Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium
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LinkedIn, & GroupM. (November 30, 2022). Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, und GroupM. "Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium." Chart. November 30, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, GroupM. (2022). Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, and GroupM. "Distribution of The Advertising Spending in Central and Eastern Europe (Cee) in 2022, by Selected Country and Medium." Statista, Statista Inc., 30 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn & GroupM, Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/ (last visited November 13, 2024)
Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium [Graph], LinkedIn, & GroupM, November 30, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
