According to a study conducted in 2023 among the most popular iOS mobile apps available on the Apple App Store in the United States, 40 percent of mobile gaming and 30 percent of apps had special in-app events. In comparison, only five percent of gaming apps and one percent of all other apps reported promoting competitions as in-app events in the past year. Major updates were sponsored among 23 percent of apps, while only 11 percent of games gave notice of such in-app events to iOS users in the past year.
In-app events among the most popular mobile apps and games in the Apple App Store in the United States in 2023
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AppTweak. (April 10, 2024). In-app events among the most popular mobile apps and games in the Apple App Store in the United States in 2023 [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490301/us-apps-aso-ios-in-app-events/
AppTweak. "In-app events among the most popular mobile apps and games in the Apple App Store in the United States in 2023." Chart. April 10, 2024. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490301/us-apps-aso-ios-in-app-events/
AppTweak. (2024). In-app events among the most popular mobile apps and games in the Apple App Store in the United States in 2023. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490301/us-apps-aso-ios-in-app-events/
AppTweak. "In-app Events among The Most Popular Mobile Apps and Games in The Apple App Store in The United States in 2023." Statista, Statista Inc., 10 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490301/us-apps-aso-ios-in-app-events/
AppTweak, In-app events among the most popular mobile apps and games in the Apple App Store in the United States in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490301/us-apps-aso-ios-in-app-events/ (last visited September 19, 2024)
In-app events among the most popular mobile apps and games in the Apple App Store in the United States in 2023 [Graph], AppTweak, April 10, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1490301/us-apps-aso-ios-in-app-events/