Title translation and localization among leading Google Play apps in the U.S. 2023

According to a study conducted in 2023 among the most popular Android mobile apps available on the Google Play Store in the United States, 70 percent of apps chose to translate or localize their title when entering into another market in the past year. In comparison, almost the totality of the leading mobile apps on the U.S. market were observed to have had their subtitles translated into the language of the additional markets they were entering. Similarly, 89 percent of Android apps chose to update their description and localize it when entering other markets.