Favorite type of digital coupons in the U.S. 2024

Published by Statista Research Department, Sep 3, 2024

In 2024, the most preferred type of digital coupon among online shoppers in the United States were percentage off coupons, with 67 percent of respondents reporting this. Buy one, get one free were the second-most preferred, by 61 percent.

Favorite type of digital coupon in the United States as of 2024

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Source

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Release date

September 2024

Region

North America, United States

Survey time period

July 2024

Number of respondents

1,280 respondents

Age group

25-54 years

Method of interview

Online survey

Supplementary notes

According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."

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Statistics on " Digital coupons and deals in the United States "

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Other statistics that may interest you Digital coupons and deals in the United States

Overview

4

Use and discovery

8

Users

6

Mobile usage

5

Spotlight: Groupon

4

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Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
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