A 2024 survey conducted in the United Kingdom found that 27 percent of respondents who came across content labelled as AI generated on social media would block or unfollow the account that posted the content. Additionally, six percent of respondents stated that they would report the post, and five percent said they would engage with the post.
Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024
Characteristic
Share of respondents
I would block/unfollow the account
27%
I would report the post
6%
I would report the account
5%
I would engage with the post (i.e. comment, like etc.)
Original question: "Please imagine that you saw a social media post labelled as being AI-generated. Which, if any, of the following actions would you take? Please select all that apply."
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YouGov. (May 28, 2024). Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov. "Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024." Chart. May 28, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov. (2024). Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov. "Reactions of Adults in The United Kingdom (Uk) to Seeing Content Labelled as Ai Generated on Social Media as of May 2024." Statista, Statista Inc., 28 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov, Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1489707/uk-reactions-ai-generated-content-on-social-media/ (last visited November 10, 2024)
Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024 [Graph], YouGov, May 28, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
