With over 430 million monthly active users in China and massive entertainment offerings, Tencent Video was rated as the video streaming leader in its home country. Based on a brand index measuring various factors like the number of platform downloads and monthly active users in 2023, Tencent Video received 96.63 out of 100 points. Its closest local contenders iQIYI and Youku scored 91.88 points and 89.66 points, respectively.
Brand index of main long-form video streaming platforms in China as of June 2023
According to the source, the index value was calculated based on five metrics: the business scope of the companies, the number of monthly active users of the platforms (more influential), the number of downloads or installations of the platform apps (more influential), internet trends, and the evaluation of industry experts.
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iiMedia Research. (June 27, 2023). Brand index of main long-form video streaming platforms in China as of June 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488895/china-brand-strength-of-video-streaming-platforms/
iiMedia Research. "Brand index of main long-form video streaming platforms in China as of June 2023." Chart. June 27, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488895/china-brand-strength-of-video-streaming-platforms/
iiMedia Research. (2023). Brand index of main long-form video streaming platforms in China as of June 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488895/china-brand-strength-of-video-streaming-platforms/
iiMedia Research. "Brand Index of Main Long-form Video Streaming Platforms in China as of June 2023." Statista, Statista Inc., 27 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488895/china-brand-strength-of-video-streaming-platforms/
iiMedia Research, Brand index of main long-form video streaming platforms in China as of June 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488895/china-brand-strength-of-video-streaming-platforms/ (last visited November 10, 2024)
Brand index of main long-form video streaming platforms in China as of June 2023 [Graph], iiMedia Research, June 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488895/china-brand-strength-of-video-streaming-platforms/
