TikTok Shop market share Vietnam Q1-Q3 2023

Published by
Minh-Ngoc Nguyen,
Aug 27, 2024

In the first third quarter of 2023, TikTok Shop held 16 percent of the e-commerce platform market share in Vietnam. By comparison, Shopee held over 69 percent of the market share in the same quarter, making it the leading online shopping platform in the country.

Market share of TikTok Shop among e-commerce platforms in Vietnam from 1st quarter to 3rd quarter 2023

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Release date

April 2024

Region

Vietnam

Survey time period

Q1 to Q3 2023

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Statistics on " E-commerce platforms in Vietnam "

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Other statistics that may interest you E-commerce platforms in Vietnam

Overview

6

Key figures

7

Shopee

6

TikTok Shop

4

Lazada

4

Tiki

4

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Topics

E-commerce platforms in VietnamE-commerce in VietnamSocial commerce in Vietnam Digital payments in VietnamTikTok Shop in Vietnam
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