In Europe, the penetration rate of free ad-supported streaming TV services is forecast to increase significantly. Out of the selected regions, the majority of FAST users came from Central and Western Europe, with a user share of 19.8 percent in 2023. In contrast, the penetration rate in Eastern Europe amounted to 13.7 percent that year.
Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region
Data provided by Statista Market Insights are estimates.
Definition:
Free ad-supported streaming TV (FAST) refers to a television service that is available to viewers at no cost, but is supported by advertising revenue. These services typically provide access to a range of TV channels, which are made available to viewers for free in exchange for watching advertisements. Such services have become increasingly popular in recent years, with many viewers opting to use them as an alternative to traditional paid TV services. Contrary to Advertising Video-on-Demand (AVOD) refers to streaming services that offer their viewers the option to watch any content in their video library on demand in exchange for watching ads, FAST offers linear channels that are supported by advertisements. In other words, FAST operates like traditional linear TV. Instead of specific content, users choose which channels they would like to watch.
Additional Information:
The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through ad spendings. Key players in the market are companies, such as Pluto TV, Tubi or Roku Channel
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Statista. (August 21, 2024). Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1488388/fast-penetration-europe-by-region
Statista. "Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region." Chart. August 21, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1488388/fast-penetration-europe-by-region
Statista. (2024). Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1488388/fast-penetration-europe-by-region
Statista. "Penetration Rate of Free Ad-supported Streaming Tv (Fast) in Europe from 2017 to 2027, by Region." Statista, Statista Inc., 21 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1488388/fast-penetration-europe-by-region
Statista, Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1488388/fast-penetration-europe-by-region (last visited November 13, 2024)
Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region [Graph], Statista, August 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1488388/fast-penetration-europe-by-region
