In a 2024 survey of consumers across 31 countries and territories, including Ireland, it was found that protecting customer data was the most important factor when it came to builiding trust in a company, both globally and in Ireland specifically. 84 percent of Irish consumers indicated that data protection was important to building trust, whereas only 47 percent of respondents in Ireland found a company's financial performance important.
Importance of factors that influence consumer trust in companies in Ireland in 2024
Characteristic
Share of respondents
Protects customer data
84%
Delivers a consistent customer experience and high-quality customer service
81%
Offers high-quality products and services
80%
Treats employees/workers fairly and ethically
79%
Offers affordable products and services
77%
Communicates clearly
77%
Maintains a consistent supply of products/services even during unexpected disruptions or challenges
64%
Is transparent on environmental, social and governance matters
56%
Has purposes and values aligned with mine
54%
Has strong financial performance
47%
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Source
PwC
Survey by
PwC
Survey name
PwC’s Voice of the Consumer Survey 2024
Published by
PwC
Release date
June 2024
Citation formats
Region
Ireland
Survey time period
January and February 2024
Number of respondents
20,662*
Age group
18 years and older
Special properties
consumers across 31 countries and territories
Supplementary notes
The source asked respondents how important each of the following areas are to building their trust in a company.
The source states that figures shown are the sum of respondents who selected "extermely important" and "very important".
*In January and February 2024, PwC surveyed 20,662 consumers across 31 countries and territories, including Ireland. The number of respondents surveyed in Ireland specifically was not provided by the source.
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PwC. (June 3, 2024). Importance of factors that influence consumer trust in companies in Ireland in 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. "Importance of factors that influence consumer trust in companies in Ireland in 2024." Chart. June 3, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. (2024). Importance of factors that influence consumer trust in companies in Ireland in 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. "Importance of Factors That Influence Consumer Trust in Companies in Ireland in 2024." Statista, Statista Inc., 3 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC, Importance of factors that influence consumer trust in companies in Ireland in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488262/importance-of-trust-building-factors-ireland/ (last visited September 20, 2024)
Importance of factors that influence consumer trust in companies in Ireland in 2024 [Graph], PwC, June 3, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1488262/importance-of-trust-building-factors-ireland/