In the second quarter of 2024, 1.14 billion U.S. dollars in open programmatic ad spend were loss due to ad fraud and invalid traffic on connected TV (CTV). Mobile apps recorded a loss of 1.28 billion dollars.
Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd quarter 2024
(in billion U.S. dollars)
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Pixalate. (September 4, 2024). Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd quarter 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate. "Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd quarter 2024 (in billion U.S. dollars)." Chart. September 4, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate. (2024). Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd quarter 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate. "Open Programmatic Advertising Spending Wasted Due to Invalid Traffic (Ivt) and Advertising Fraud on Selected Platforms Worldwide in 2nd Quarter 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
Pixalate, Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd quarter 2024 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/ (last visited November 13, 2024)
Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd quarter 2024 (in billion U.S. dollars) [Graph], Pixalate, September 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1487848/ad-spend-ivt-ad-fraud-worldwide/
