In 2024, global advertising spending will increase by an estimated 8.52 percent, marking an acceleration compared to the two previous years. However, the growth rate was projected to slow down as the decade unfolds, remaining below 7.2 percent between 2025 and 2028. According to the same study, ad revenues worldwide will exceed 900 billion U.S. dollars in 2024.
Change in advertising spending worldwide from 2020 to 2028
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Statista. (August 15, 2024). Change in advertising spending worldwide from 2020 to 2028 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1485318/change-global-advertising-spending/
Statista. "Change in advertising spending worldwide from 2020 to 2028." Chart. August 15, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1485318/change-global-advertising-spending/
Statista. (2024). Change in advertising spending worldwide from 2020 to 2028. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1485318/change-global-advertising-spending/
Statista. "Change in Advertising Spending Worldwide from 2020 to 2028." Statista, Statista Inc., 15 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1485318/change-global-advertising-spending/
Statista, Change in advertising spending worldwide from 2020 to 2028 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1485318/change-global-advertising-spending/ (last visited November 10, 2024)
Change in advertising spending worldwide from 2020 to 2028 [Graph], Statista, August 15, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1485318/change-global-advertising-spending/
