In the United States, a 2024 survey compared the social media usage among all adults and luxury shoppers. Both groups used YouTube the most, with around 89 percent of affluent buyers and roughly 87 percent of all adults using it. High-end consumers used LinkedIn more, with 54 percent compared to 32 percent for the average person. Snapchat was the least used social media platform among luxury shoppers, while WhatsApp and Reddit were the least popular among the general population.
Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform
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Morning Consult. (August 11, 2024). Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1484963/us-platform-social-media-luxury/
Morning Consult. "Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform." Chart. August 11, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1484963/us-platform-social-media-luxury/
Morning Consult. (2024). Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1484963/us-platform-social-media-luxury/
Morning Consult. "Share of Luxury Shoppers Who Use Social Media Compared to The General Population in The United States in 2024, by Platform." Statista, Statista Inc., 11 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1484963/us-platform-social-media-luxury/
Morning Consult, Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1484963/us-platform-social-media-luxury/ (last visited November 10, 2024)
Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform [Graph], Morning Consult, August 11, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1484963/us-platform-social-media-luxury/
