In-store retail media ad types used by advertisers in Europe 2024

Published by Statista Research Department, Sep 24, 2024

During a 2024 survey carried out in Europe, 15 percent of responding advertisers said they invested in digital in-store radio advertising. The most commonly used ad format were digital out-of-home (DOOH) ads, invested in by 45 percent of respondents. The European digital retail media market was estimated at 14.3 billion euros in 2024.

Digital in-store retail media advertising types invested in by advertisers in Europe as of May 2024

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Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for advertisers was not provided.

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

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