In the second quarter of 2024, advertising and other unspecified revenue accounted for 2.8 percent of Instacart's gross transaction volume (GTV). The company's ad platform Instacart Ads offers brands a variety of products such as sponsored products, coupons, or delivery promotions.
Instacart's advertising revenue as a percentage of its gross transaction volume (GTV) worldwide from 3rd quarter 2022 to 2nd quarter 2024
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Instacart. (August 6, 2024). Instacart's advertising revenue as a percentage of its gross transaction volume (GTV) worldwide from 3rd quarter 2022 to 2nd quarter 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1480665/instacart-quarterly-ad-revenue-share-gtv/
Instacart. "Instacart's advertising revenue as a percentage of its gross transaction volume (GTV) worldwide from 3rd quarter 2022 to 2nd quarter 2024 (in million U.S. dollars)." Chart. August 6, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1480665/instacart-quarterly-ad-revenue-share-gtv/
Instacart. (2024). Instacart's advertising revenue as a percentage of its gross transaction volume (GTV) worldwide from 3rd quarter 2022 to 2nd quarter 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1480665/instacart-quarterly-ad-revenue-share-gtv/
Instacart. "Instacart's Advertising Revenue as a Percentage of Its Gross Transaction Volume (Gtv) Worldwide from 3rd Quarter 2022 to 2nd Quarter 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1480665/instacart-quarterly-ad-revenue-share-gtv/
Instacart, Instacart's advertising revenue as a percentage of its gross transaction volume (GTV) worldwide from 3rd quarter 2022 to 2nd quarter 2024 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1480665/instacart-quarterly-ad-revenue-share-gtv/ (last visited November 10, 2024)
Instacart's advertising revenue as a percentage of its gross transaction volume (GTV) worldwide from 3rd quarter 2022 to 2nd quarter 2024 (in million U.S. dollars) [Graph], Instacart, August 6, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1480665/instacart-quarterly-ad-revenue-share-gtv/
