As of May 2024, over half of American consumers planned to watch the Paris Olympic Games starting in July on streaming services, such as Peacock, surpassing the share of live TV viewers. The share of the Summer Olympic viewers expecting to watch via live TV channels declined from 69 percent in 2021 to 47 percent in 2024.
Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type
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nScreenMedia. (June 3, 2024). Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479845/plan-to-watch-the-summer-olympics-us-by-platform/
nScreenMedia. "Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type." Chart. June 3, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479845/plan-to-watch-the-summer-olympics-us-by-platform/
nScreenMedia. (2024). Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479845/plan-to-watch-the-summer-olympics-us-by-platform/
nScreenMedia. "Share of Consumers Planning to Watch The Summer Olympics in The United States in 2021 and 2024, by Platform Type." Statista, Statista Inc., 3 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479845/plan-to-watch-the-summer-olympics-us-by-platform/
nScreenMedia, Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479845/plan-to-watch-the-summer-olympics-us-by-platform/ (last visited November 10, 2024)
Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type [Graph], nScreenMedia, June 3, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479845/plan-to-watch-the-summer-olympics-us-by-platform/
