Luxury goods brands in China have relied heavily on mobile advertising, which accounted for over 87 percent of online ad placements in the first quarter of 2024. Full-screen ads, often available in video or image format, were the most commonly used ad format among luxury advertisers.
Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by device
According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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iResearch. (April 25, 2024). Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by device [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. "Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by device." Chart. April 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. (2024). Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by device. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch. "Distribution of Online Ad Placements of The Luxury Goods Industry in China in 1st Quarter 2024, by Device." Statista, Statista Inc., 25 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
iResearch, Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by device Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/ (last visited November 10, 2024)
Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by device [Graph], iResearch, April 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479788/china-distrobution-of-online-luxury-goods-ad-placements-by-device/
