Luxury goods advertisers in China doubled down on online ad spend in the first quarter of 2024. The first month of the year of dragon saw a 71 percent surge in the online ad spending of luxury products. High-end cosmetics and perfume brands were the major driving force.
Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024
According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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iResearch. (April 25, 2024). Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch. "Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 ." Chart. April 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch. (2024). Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch. "Growth Rate of Online Ad Spend of Luxury Goods Market in China from November 2023 to March 2024 ." Statista, Statista Inc., 25 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch, Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/ (last visited November 10, 2024)
Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 [Graph], iResearch, April 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
