In 2023, around 12.01 million women in the German-speaking population aged 14 years and older stated that they have used facial cleansing milk in the last seven days.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of women using facial cleansing milk in Germany from 2019 to 2023
(in millions)
Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.
Information on the total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.
Further information on methodology available here.
This question was asked during the survey in the following wording: "This list contains various items for body care and cosmetics. Which of these have you personally used in the last seven days? - facial cleansing milk."
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IfD Allensbach. (June 18, 2023). Number of women using facial cleansing milk in Germany from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478960/number-women-using-facial-cleansing-milk-germany/
IfD Allensbach. "Number of women using facial cleansing milk in Germany from 2019 to 2023 (in millions)." Chart. June 18, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478960/number-women-using-facial-cleansing-milk-germany/
IfD Allensbach. (2023). Number of women using facial cleansing milk in Germany from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478960/number-women-using-facial-cleansing-milk-germany/
IfD Allensbach. "Number of Women Using Facial Cleansing Milk in Germany from 2019 to 2023 (in Millions)." Statista, Statista Inc., 18 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478960/number-women-using-facial-cleansing-milk-germany/
IfD Allensbach, Number of women using facial cleansing milk in Germany from 2019 to 2023 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478960/number-women-using-facial-cleansing-milk-germany/ (last visited November 10, 2024)
Number of women using facial cleansing milk in Germany from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478960/number-women-using-facial-cleansing-milk-germany/
