Local accent use in audio advertising in the UK 2023

Published by Statista Research Department, Jul 17, 2024

Between January and June 2023, more than six in 10 audio (podcast and national radio) ads broadcast in the United Kingdom used King's English. Welsh and Scottish accent were heard in two percent of ads.

Share of audio ads using selected accents in the United Kingdom between January and June 2023

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Release date

June 2024

Region

Worldwide

Survey time period

January to June 2023

Special properties

analysis of 120 ads covering podcast advertising and national radio advertising, evenly spread across the following sectors finance, entertainment, retail, and food

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Statistics on " Advertising in the United Kingdom (UK) "

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Other statistics that may interest you Advertising in the United Kingdom (UK)

Market overview

6

Workforce

4

Market leaders

6

Traditional media

7

Digital media

6

Consumer perspective

8

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Topics

Audio advertising in FrancePodcast industry in FranceOnline radio in FranceAdvertising in FranceDigital advertising in France
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