During a 2024 survey, 62 percent of responding social media users from the United States using social media for trip planning stated they had made a purchase or a visitation decision as a result of social media content. In 2024, there were 301 million social media users in the United States.
Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024
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PhocusWire. (August 23, 2024). Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. "Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024." Chart. August 23, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. (2024). Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. "Share of Trip Planners Who Made a Purchase or a Visitation Decision as a Result of Social Media Content in The United States as of August 2024." Statista, Statista Inc., 23 Aug 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire, Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478539/social-media-marketing-effectiveness-travel-usa/ (last visited November 13, 2024)
Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of August 2024 [Graph], PhocusWire, August 23, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478539/social-media-marketing-effectiveness-travel-usa/
