Value of sports celebrity endorsements in India 2022-2023

Published by
Tanushree Basuroy,
Jul 8, 2024

In 2023, the total value of sports celebrity endorsements in India reached 112 million U.S. dollars, showing an increase from the previous year's total of 95 million dollars. Of this amount, approximately 98 million dollars was allocated to cricket endorsements, with the remaining funds directed towards emerging sports.

Value of sports celebrity endorsements in India in 2022 and 2023 (in million U.S. dollars)

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Release date

March 2024

Region

India

Survey time period

2022 and 2023

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