Quarterly Android tablet OS market share in Italy 2018-2024

Between 2018 and 2024, Android was the leading tablet operating system in Italy, followed by Apple. In the fourth quarter of 2024, Android 14 Oreo was the most popular OS version in the country. 

The Italian tablet market

Since the introduction of the iPad in 2010, tablets have quickly gained popularity worldwide, and Italy is no exception. However, the revenue generated by the tablet industry has fluctuated in recent years, with forecasts suggesting it will undergo a decline in the near future. Apple and Samsung have always been the main tablet vendors in the southern European country, and the American tech giant has been leading the way with a market share of almost 50 percent in 2023. If Apple’s iPadOS also occupies around half of the Italian tablet OS market, the other half is held by Google’s Android. 

Android on the podium of the OS market 

After acquiring California-based Android Inc. in 2005, Google officially launched Android as their operating system for smartphones and tablets in 2007. Contrary to iOS, which runs only on Apple devices, Android is compatible with various device manufacturers, including Samsung, Huawei, and Xiaomi. Such flexibility has made Android the leading mobile operating system worldwide since 2012, recording a market share of over 70 percent in 2024. By contrast, Apple leads the tablet OS market, with Android ranking second.