In 2023, Nike accounted for 12.6 percent of the total sales value of sportswear products on Taobao, JD.com and Douyin, ranking first in China's online sportswear retail market. Li-Ning, the local sportswear brand, overtook adidas to come in second with approximately 8.4 percent market share that year. FILA and ANTA, both brands of a Chinese sports corporation ANTA Sports Products Ltd., made up together around 13.8 percent of the online sportswear market in the country.
Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023
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mktindex.com. (June 26, 2024). Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. "Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023." Chart. June 26, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. (2024). Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com. "Share of Leading Sportswear Brands in The Online Retail Sales of Sportswear Products on China's Major E-commerce Platforms Taobao, Jd.Com, and Douyin in 2023." Statista, Statista Inc., 26 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
mktindex.com, Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/ (last visited November 10, 2024)
Share of leading sportswear brands in the online retail sales of sportswear products on China's major e-commerce platforms Taobao, JD.com, and Douyin in 2023 [Graph], mktindex.com, June 26, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478193/china-leading-brands-in-the-online-sportswear-market/
