The statistic shows that younger consumers were more likely to purchase products from influencers and celebrity brands in 2023. For example, 45 percent of surveyed consumers belonging to Generation Z purchased a product from an influencer or celebrity brand in 2023, whereas only six percent of Boomers made a similar purchase.
Share of consumers worldwide who purchased a product from influencers and celebrity brands in 2023, by generation
*Of the 11,681 consumers surveyed, 1,048 belonged to Gen Z, 3,358 of the consumers were Millennials, 3,586 belonged to Gen X, and 3,689 of the consumers were Boomers.
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Capgemini. (January 11, 2024). Share of consumers worldwide who purchased a product from influencers and celebrity brands in 2023, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478053/consumers-who-bought-from-celebrity-influencer-brands/
Capgemini. "Share of consumers worldwide who purchased a product from influencers and celebrity brands in 2023, by generation." Chart. January 11, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478053/consumers-who-bought-from-celebrity-influencer-brands/
Capgemini. (2024). Share of consumers worldwide who purchased a product from influencers and celebrity brands in 2023, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478053/consumers-who-bought-from-celebrity-influencer-brands/
Capgemini. "Share of Consumers Worldwide Who Purchased a Product from Influencers and Celebrity Brands in 2023, by Generation." Statista, Statista Inc., 11 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478053/consumers-who-bought-from-celebrity-influencer-brands/
Capgemini, Share of consumers worldwide who purchased a product from influencers and celebrity brands in 2023, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478053/consumers-who-bought-from-celebrity-influencer-brands/ (last visited November 10, 2024)
Share of consumers worldwide who purchased a product from influencers and celebrity brands in 2023, by generation [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1478053/consumers-who-bought-from-celebrity-influencer-brands/
