In 2023, Alibaba's platforms remained the largest online distribution channel for sportswear products, with an online market share of nearly 60 percent. Douyin saw an increase in its market share from 20.8 percent in 2022 to 27.4 percent in 2023.
Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform
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mktindex.com. (June 25, 2024). Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com. "Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform." Chart. June 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com. (2024). Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com. "Distribution of The Online Sales Value of Sportswear Products in China in 2022 and 2023, by Platform." Statista, Statista Inc., 25 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
mktindex.com, Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/ (last visited November 10, 2024)
Distribution of the online sales value of sportswear products in China in 2022 and 2023, by platform [Graph], mktindex.com, June 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1477921/china-sportswear-online-sales-breakdown-by-platform/
