Share of e-commerce foreign purchases in Switzerland 2011-2023

Published by Statista Research Department, Jul 2, 2024

In 2023, around 15 percent of e-commerce sales in Switzerland were foreign purchases. This was a one percent increase on the previous year. Figures peaked in 2018 at 20 percent. 

Share of foreign purchases in online retail in Switzerland from 2011 to 2023

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Release date

March 2024

Region

Switzerland

Survey time period

January and February 2024 (for 2023)

Method of interview

Online survey

Supplementary notes

Figures were calculated from absolute values.

Members of Handelsverband.swiss as well as other online retailers were surveyed. In total, data from over 300 companies was used. Revenue of large online retailers who do not publish data was estimated by HANDELSVERBAND.swiss and GfK Switzerland.<br> Older values were taken from previous publications. 

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