Among the five presented countries, connected TV advertising spending increased most in Spain, having nearly doubled in 2023. Second-fastest growing country was Italy, with a growth rate of 25.5 percent.
Change in connected TV (CTV) advertising spending in selected countries in Western Europe in 2023
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IAB Europe. (June 12, 2024). Change in connected TV (CTV) advertising spending in selected countries in Western Europe in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1474877/ctv-advertising-growth-europe-country/
IAB Europe. "Change in connected TV (CTV) advertising spending in selected countries in Western Europe in 2023." Chart. June 12, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1474877/ctv-advertising-growth-europe-country/
IAB Europe. (2024). Change in connected TV (CTV) advertising spending in selected countries in Western Europe in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1474877/ctv-advertising-growth-europe-country/
IAB Europe. "Change in Connected Tv (Ctv) Advertising Spending in Selected Countries in Western Europe in 2023." Statista, Statista Inc., 12 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1474877/ctv-advertising-growth-europe-country/
IAB Europe, Change in connected TV (CTV) advertising spending in selected countries in Western Europe in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1474877/ctv-advertising-growth-europe-country/ (last visited September 20, 2024)
Change in connected TV (CTV) advertising spending in selected countries in Western Europe in 2023 [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1474877/ctv-advertising-growth-europe-country/