Sponsorship Influence Quotient of IPL 2024, by team

Published by Sandhya Keelery, Jun 28, 2024

In the 2024 Indian Premier League season, Slice, associated with the Mumbai Indians team, achieved the highest Sponsor Influence Quotient (SIQ) score of 4.21 out of 5. Following closely, Dream11, in association with the Kolkata Knight Riders, secured a SIQ score of 3.64. The SIQ is an online audience-centric metric used to assess the impact of brand sponsorships. It is derived from five weighted components such as total number of results/posts, engagement, potential reach, sentiment, and unique authors.

Sponsorship Influence Quotient of Indian Premier League (IPL) in 2024, by team

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Release date

April 2024

Region

India

Survey time period

March 22 to April 21, 2024

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Key figures

6

Sponsor financials

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4

Online presence

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Topics

Indian Premier League (IPL)CricketSports sponsorshipAdvertising industry in IndiaCricket in the United Kingdom (UK)
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