As of December 2023, approximately 69 percent of marketers at agencies and consumer product manufacturers in the United States reported using 'new to brand' as a metric to measure the effectiveness of retail media advertising. Around 67 percent stated using organic sales, and 59 percent selected using average order value.
Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023
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Path to Purchase Institute, & Skai. (February 7, 2024). Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, und Skai. "Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, Skai. (2024). Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, and Skai. "Metrics Used to Measure Retail Media Advertising Effectiveness According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute & Skai, Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/ (last visited September 20, 2024)
Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/