Generational cohort of meal kit users in the United Kingdom in 2024

Published by
Koen van Gelder,
Jun 12, 2024
More than half of all meal kit customers in the United Kingdom are Millennials. This is revealed when analyzing the latest 2024 Statista Consumer Insights data. Young consumers are generally more likely to be meal kit users, with a further 20 percent of customers belonging to Generation Z.

Distribution of meal kit customers in the United Kingdom (UK) as of May 2024, by generational cohort

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Release date

May 2024

Region

United Kingdom

Survey time period

April 3, 2023 to March 17,2024

Number of respondents

290 respondents

Age group

18-64 years old

Special properties

Meal kit users

Method of interview

Online survey

Supplementary notes

The age ranges for the generations are as follows:

  • Generation Z: 1995-2012
  • Millennials: 1980-1994
  • Generation X: 1965-1979
  • Baby Boomers: 1946-1964

Missing percentage points to 100 percent are due to rounding.

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Topics

Meal kits in the UKMeal kits in the U.S.Online grocery shopping in the United StatesOnline grocery shopping in the United Kingdom (UK)Online shopping in Europe
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