According to a survey carried out among marketing professionals in North America in the fourth quarter of 2023, 65 percent of respondents said their company reported an increase in sales since using connected TV (CTV) alongside other paid channels such as search and social.
Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023
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tvScientific. (April 25, 2024). Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific. "Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023." Chart. April 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific. (2024). Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific. "Share of Marketers Agreeing Their Company's Sales Increased since Using Connected Tv (Ctv) and Other Paid Channels in North America as of 4th Quarter 2023." Statista, Statista Inc., 25 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific, Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/ (last visited November 10, 2024)
Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023 [Graph], tvScientific, April 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
