As of 2022, Alphabet Inc. had the largest share of over-the-top (OTT) ad-supported video-on-demand (AVOD) revenue in the Middle East and North Africa, holding 63 percent of the market. Although this was a drop over the previous two years, it had the greatest share of revenue in the market. Meta and MBC Group were the only two corporations to see an increase in the share of revenue in the period between 2018 and 2022.
Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players
Over-the-top (OTT) are services which bypass traditional media outlets such as cable television, satellite, and offer content direct to consumers over the internet.
Ad-supported video-on-demand (AVOD) is a monetization model where content is provided for free to consumers and monetized with advertisements.Â
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CMA Saudi Arabia. (December 12, 2023). Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia. "Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players." Chart. December 12, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia. (2023). Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia. "Distribution of Over-the-top (Ott) Avod Revenue in The Middle East and North Africa in 2022, by Key Players." Statista, Statista Inc., 12 Dec 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia, Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469883/mena-ott-avod-revenues-by-key-players/ (last visited November 10, 2024)
Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players [Graph], CMA Saudi Arabia, December 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469883/mena-ott-avod-revenues-by-key-players/
