As of May 2024, 15 percent of adults in the United States said they were very willing to pay a premium fee to companies with strong data protection, while 45 percent of adults said they were somewhat willing. In Comparison, 18 percent of U.S. adults said they were very unwilling to pay for extra personal data protection.
Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024
951 responses;Â figures may not sum up to 100 due to rounding
Supplementary notes
The original question was phrased by the source as follows: "How willing would you be to pay a premium for products or services from companies with stronger data protection policies?"
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CivicScience. (May 13, 2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience. "Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024." Chart. May 13, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience. (2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience. "Willingness of Adults in The United States to Pay Premium Fees to Companies with Strong Data Protection as of May 2024." Statista, Statista Inc., 13 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
CivicScience, Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/ (last visited November 10, 2024)
Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024 [Graph], CivicScience, May 13, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469800/us-adults-willingness-to-pay-for-personal-data-protection/
