During a survey conducted in September and October 2023 among marketers in the United States, United Kingdom, Canada, Australia, and Singapore, 49 percent of respondents said they expected podcast advertising spending to grow over the following five years. The share was highest in Australia and Canada, with 55 percent of respondents in each country forecasting an increase in podcast ad spending.
Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023
among professionals employed full time in marketing and/or advertising
Supplementary notes
Survey conducted in the United States, United Kingdom, Canada, Australia, and Singapore. 100 respondents surveyed in each country.
Survey type not specified at source.
Question phrased by source as follows: "How do you expect advertising spend on podcasts to change over the next five years?"
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Acast. (February 1, 2024). Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast. "Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023." Chart. February 1, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast. (2024). Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast. "Share of Marketers Expecting Podcast Ad Spending to Increase over The next Five Years in Selected Countries Worldwide as of October 2023." Statista, Statista Inc., 1 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
Acast, Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/ (last visited November 13, 2024)
Share of marketers expecting podcast ad spending to increase over the next five years in selected countries worldwide as of October 2023 [Graph], Acast, February 1, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469487/marketers-expecting-podcast-ad-spend-growth-worldwide/
