During a survey among podcast agencies from the United States and published in April 2024, around 59.5 percent of respondents said that podcast advertising was the most impactful platform for growing a podcast, while another 59.5 percent cited email marketing. This was followed by 57.1 percent who cited podcast guesting.
Most impactful platforms for growing a podcast according to podcast agencies in the United States as of April 2024
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CoHost. (April 18, 2024). Most impactful platforms for growing a podcast according to podcast agencies in the United States as of April 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469176/most-impactful-platforms-podcast-growth-agencies-united-states/
CoHost. "Most impactful platforms for growing a podcast according to podcast agencies in the United States as of April 2024." Chart. April 18, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469176/most-impactful-platforms-podcast-growth-agencies-united-states/
CoHost. (2024). Most impactful platforms for growing a podcast according to podcast agencies in the United States as of April 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469176/most-impactful-platforms-podcast-growth-agencies-united-states/
CoHost. "Most Impactful Platforms for Growing a Podcast According to Podcast Agencies in The United States as of April 2024." Statista, Statista Inc., 18 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469176/most-impactful-platforms-podcast-growth-agencies-united-states/
CoHost, Most impactful platforms for growing a podcast according to podcast agencies in the United States as of April 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469176/most-impactful-platforms-podcast-growth-agencies-united-states/ (last visited November 13, 2024)
Most impactful platforms for growing a podcast according to podcast agencies in the United States as of April 2024 [Graph], CoHost, April 18, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1469176/most-impactful-platforms-podcast-growth-agencies-united-states/