In an early 2024 survey conducted among advertising professionals in Europe, around 60 percent stated that they found Publisher-provided identifiers (1st-party identifiers) to be the most promising alternative to third-party cookies for balancing privacy requirements and advertising effectiveness, with approximately 56 percent favouring contextual advertising.
Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024
Original question: “Which of the alternatives to third-party cookies do you find the most promising to balance out privacy requirements and advertising effectiveness?” The source does not provide a survey date. The date provided is the publication date.
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IAB Europe. (February 28, 2024). Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466997/alternatives-third-party-cookies-europe/
IAB Europe. "Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024." Chart. February 28, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466997/alternatives-third-party-cookies-europe/
IAB Europe. (2024). Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466997/alternatives-third-party-cookies-europe/
IAB Europe. "Leading Alternatives to Third-party Cookies According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466997/alternatives-third-party-cookies-europe/
IAB Europe, Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466997/alternatives-third-party-cookies-europe/ (last visited September 20, 2024)
Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024 [Graph], IAB Europe, February 28, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466997/alternatives-third-party-cookies-europe/