As of February 2024, La Roche-Posay was ranked as the number one personal care brand among female consumers in Australia in terms of its brand index score, with a score of 67.81. CeraVe and Colgate took second and third place, with scores of 63.94 and 61.8, respectively. Australia's personal care brands were ranked based on their YouGov BrandIndex Consideration score.
Leading personal care brands among female consumers in Australia as of February 2024, by index score
YouGov Australia Personal Care Rankings 2024 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. The brands were filtered by female customers and then ranked using an overall score calculated as an average of six metrics: Impression, Quality, Value, Customer Satisfaction, Recommendation and Consideration scores.
Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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YouGov. (March 7, 2024). Leading personal care brands among female consumers in Australia as of February 2024, by index score [Graph]. In Statista. Retrieved November 12, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466518/australia-leading-personal-care-brands-by-index-score/
YouGov. "Leading personal care brands among female consumers in Australia as of February 2024, by index score." Chart. March 7, 2024. Statista. Accessed November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466518/australia-leading-personal-care-brands-by-index-score/
YouGov. (2024). Leading personal care brands among female consumers in Australia as of February 2024, by index score. Statista. Statista Inc.. Accessed: November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466518/australia-leading-personal-care-brands-by-index-score/
YouGov. "Leading Personal Care Brands among Female Consumers in Australia as of February 2024, by Index Score." Statista, Statista Inc., 7 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466518/australia-leading-personal-care-brands-by-index-score/
YouGov, Leading personal care brands among female consumers in Australia as of February 2024, by index score Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466518/australia-leading-personal-care-brands-by-index-score/ (last visited November 12, 2024)
Leading personal care brands among female consumers in Australia as of February 2024, by index score [Graph], YouGov, March 7, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466518/australia-leading-personal-care-brands-by-index-score/
