In 2023, Nike accounted for 7.9 percent of the sportswear sales value on China's e-commerce platform Tmall, returning to the top of the platform's list of leading sportswear brands. Meanwhile, adidas had a market share of only 4.7 percent, plummeting from 12.8 percent in 2019. By contrast, FILA saw a steady growth from 1.1 percent in 2017 to 6.1 percent in 2023.
Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023
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Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023." Chart. April 19, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Outdoor Sportswear Brands on China's E-commerce Platform Tmall from 2017 to 2023." Statista, Statista Inc., 19 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/ (last visited November 10, 2024)
Market share of leading outdoor sportswear brands on China's e-commerce platform Tmall from 2017 to 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466150/china-share-of-leading-sportswear-brands-on-tmall/
