Most important factors considered when ordering at QSR in India 2024

Published by Sandhya Keelery, Aug 30, 2024
In a 2024 survey conducted in India, 93 percent of respondents emphasized that food quality played a crucial role when ordering from Quick Service Restaurant (QSR) chains. Meanwhile, the second most significant factor which influenced their choice of QSR chains was price.

Most important factors considered when ordering at Quick Service Restaurant (QSR) chains in India in 2024

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Release date

May 2024

Region

India

Survey time period

April 3 to April 9, 2024

Number of respondents

950 respondents

Method of interview

Online survey

Supplementary notes

Survey question: "How important are the following factors when ordering from a fast-food restaurant?"

Urban Indians who chose very important or extremely important for the QSR survey were selected.

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Statistics on " Quick service restaurants market in India "

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Overview

6

Key indicators

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Major players

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Segmentation by cuisine

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Consumer preferences

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