A global game developer survey in 2023 found that over half of respondents dealt with economic uncertainty by targeting new markets with an existing IP. Almost the same share of respondents claimed to handle situations like these by consistently delivering new game content to keep existing players engaged.
Tactics for handling economic uncertainty according to video game developers worldwide in 2023
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Unity Technologies. (March 18, 2024). Tactics for handling economic uncertainty according to video game developers worldwide in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466056/global-economic-uncertainty-tactics-video-game-devs/
Unity Technologies. "Tactics for handling economic uncertainty according to video game developers worldwide in 2023." Chart. March 18, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466056/global-economic-uncertainty-tactics-video-game-devs/
Unity Technologies. (2024). Tactics for handling economic uncertainty according to video game developers worldwide in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466056/global-economic-uncertainty-tactics-video-game-devs/
Unity Technologies. "Tactics for Handling Economic Uncertainty According to Video Game Developers Worldwide in 2023." Statista, Statista Inc., 18 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466056/global-economic-uncertainty-tactics-video-game-devs/
Unity Technologies, Tactics for handling economic uncertainty according to video game developers worldwide in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466056/global-economic-uncertainty-tactics-video-game-devs/ (last visited November 10, 2024)
Tactics for handling economic uncertainty according to video game developers worldwide in 2023 [Graph], Unity Technologies, March 18, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1466056/global-economic-uncertainty-tactics-video-game-devs/
